Cheers to 25 Years of CIP

It’s not every day that you turn a quarter of a century old. We thought balloons and cake just wouldn’t be enough to honor our city’s longest running outdoor music festival. There’s been lots of time and dedication put into the last few months to bring a fresh new look to Concerts in the Park. From the day that Concerts in the Park ended last year, we set out on a mission to breath new life into the 25th season. There is so much momentum in downtown, we wanted to embrace that in our new identity. We reached out to our friends in the industry to help us make our vision become a reality and we are stoked to roll out our new look and feel.

First let us introduce you to the brilliant minds that brought this to life. Honey Agency has certainly been busy bees. They have invoked a fresh new spin into our beloved Concerts in the Park. We’re pretty damn excited about our new look that represents all that Concerts in the Park is.

So it is with great pleasure that we unveil our new look:

CIP-LogoPrimary-02

 

The inspiration:

There were so many different elements that went into making our vision for Concerts in the Park a reality. Honey Agency not only pulled in elements from Cesar Chavez Plaza after spending an afternoon in the park they left feeling inspired to pay tribute to the place that has created summer memories for the past 25 years. Not only did Honey pull in art deco elements from the park, but they also drew in pieces of our thriving city. It’s the best of the best in our eyes. Let’s break it down:

Screen Shot 2016-03-28 at 9.06.58 AM

 

Interpretations:

Looking around at our city in comparison to the new logo, you can tell that this really is a representation of our beautiful buildings. The design is almost two-fold – some elements can represent musical elements as well. The bottom portion of the logo can also be viewed as a record; the part that is inspired by the Renaissance Tower can double as a microphone; and the Wong Center is reminiscent of a the headstock of a guitar.

Over the years Concerts in the Park has evolved from a small Friday night concert to a music festival that marks the start of summer in Sacramento. With the evolution of CIP over the years, we really wanted the new face of our music festival to encompass what CIP represents today. This year CIP is all about the experience – check for interactive games, vendor booths and some new sponsors. Coke will be in the park on select nights with inflatable games. And, we have a new wine sponsor – Bogle will be on hand to help us as we toast to 25 years of Concerts in the Park.

For the full line-up, click here. Join the conversation on social media with #CIP2016 and #Cheers25Years. See you in the park on May 6th!

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