Calling All Dreamers!

Applications for our downtown business incubator are open now through September 1, 2022!


Starting a successful business is hard. But it doesn’t have to be.

Calling All Dreamers is a business incubator program that brings in industry professionals to mentor entrepreneurs for the chance to open a downtown storefront and earn a coveted business start-up package valued at over $120,000. Previous participants of this incubator program – including Nash & Proper, Neo Escape Rooms and The Allspicery – have quickly become signature small businesses downtown, inspiring a new class of dreamers to pursue their big idea year after year.

Entrepreneurs and existing business owners looking to expand their business are encouraged to apply for the Calling All Dreamers business incubator. Participants in this program will

Program at-a-glance

  • APPLY – Prepare an application, business plan and 60-second video. Applications open August 1 and close September 1. CLICK HERE to apply.
  • DEVELOP – Applicants are chosen based on our guidelines. Accepted applicants are placed in their bootcamp cohort paired with a business mentor from SCORE to build their concept and refine their winning pitch.
  • WIN – Entrepreneurs who are most business-ready will be given up to $20,000 in cash, in addition to $120,000 of in-kind services from industry professionals.

Prize package:

The entrepreneur who is the most business-ready from the incubator cohort will receive the Business Start-up Package. The 2022 Business Start-up Package is valued at $120,000 and includes the following services and benefits. All entrepreneurs who complete the incubator program will be awarded up to $5,000.​


Every new startup business needs capital. The final awardee will receive up to $20,000 in matching funds to help get the doors open, and each entrepreneur who finished the program will also have a chance at up to $5,000 in matching funds.


SCORE mentor, a seasoned business professional, will provide guidance on business planning and help refine business strategies.

The Carlsen Center For Innovation & Entrepreneurship-California State University, Sacramento will provide education, community and support to help launch cohort launch their business.


The winner will also have access to a strong team of consultants to be successful:


Smith, McDowell & Powell (SMP) is a full-service law firm that provides cost effective, responsive representation for all types of individuals and businesses. SMP will provide up to 20 hours of business and real estate-related transactional legal services.



DesCor Builders is a licensed general contractor based in Rancho Cordova, CA providing both full service reconstruction, general contracting, and construction management services throughout Northern California. They will provide the winner with tenant improvement build-out construction services. DesCor is offering the awardee $10,000 in-kind support towards a space-build out contract.


XSIGHT Productions, Inc. is a Sacramento-based company specializing in visual content. XSIGHT’s mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. XSIGHT will create a one-of-a-kind branding video, as well as engaging photographs to fit the needs of the winners particular business goals.


Since 1988 Design Tech. has been providing interior design services to corporate, civic, healthcare, hospitality, restaurant, retail and residential clientele. Design Tech provides services ranging from space planning to construction documents and furniture procurement. Design Tech will provide up to 62 hours of interior design services to the winner.

HR Consulting 

Biz Haven curates training programs that best suit your organization to maximize your employees abilities and the business’ success. Strategically partnering with you, their HR Biz Partners are on site developing and implementing training programs that will help effectively build a positive culture and a more successful, unified operation. Biz Haven will provide the winner with quarterly consultation, HR and safety meetings, prevention training, and more.


Marquee Media specializes in delivering advertisers the highest quality traditional and digital out-of-home media assets at Marquee locations. Their state of the art digital billboards utilize the newest technology to reach mass audience. Marquee will provide the winner with advertising opportunities valued at $20,000.

Inside Publications’ newspapers are the leading community-centric newspapers in the Sacramento area. Each publication features cover art by local artists and stories highlighting volunteers, small businesses, home, and more. Inside will provide the winner with a ½ page advertising campaign in Inside [Land Park, East Sacramento, Arden and Pocket] Publications.

iHeart Media (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. iHeartMedia will provide the winner with a digital package valued at $5,000 to promote their business to the masses.


With more than 25 years of experience on local, regional and national levels, T-Rock Communications provides a wide range of consumer-focused media and public relations expertise. T-Rock will work with the winner to develop proactive marketing tactics that support the overall brand as well as provide grand opening outreach designed to generate positive local media interest and maximize public support for the new business.


Print management is the cornerstone of Third Rail. They have managed over 10,000 campaigns and over 15,000 actual printed components and specialize in bringing design to life. Third Rail will provide the winner with their first set of business collateral to let everyone know they are open for business.  


Be Your Business was started with the goal of getting start-up ideas and small to medium businesses to their financial bottom line. Be Your Business will provide monthly consulting for one year and strategic marketing implementation consultation.


Learn more about Calling All Dreamers here. Questions? Visit our FAQ page.